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This activity book-meets-travel guide invites kids to (literally) build their own adventures. The actual toys for sale serve as a preview for the destinations awaiting families in Tennessee.
“Build Your Family’s Next Big Adventure” Intro Vid







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To give kids a tangible form of vacation anticipation, we partnered with Mini Block to create toy versions of Tennessee’s most exciting destinations.





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Every catalog adventure links to a digital counterpart with all the details parents need to book the trip.





